Selling means convincing someone to do something, while consultancy has the objective of solving a problem for another person who is willing to pay for the results obtained or even for the mere attempt to solve them.
What is selling and why is it important to build a relationship.
Looking at the data relating to the enrollment in the register of new financial advisors, it is noted that the under 30s are less than 2% and this is often motivated by the fact that it is a profession considered for sellers https://www.propertyleads.com/motivated-seller-leads/motivated-seller-leads-maryland/
What I want to point out is not the fact that the profession has evolved, in particular with Mifid or Idd as regards insurers, nor do I want to underline that there is no job in which something does not have to be sold: a product, a service or our professionalism.
When we talk about sales, we often think of the seller of the Kobold or coffee, without wanting to offend anyone; I have great esteem for those who have the determination to go and offer a product to people’s homes, it’s not easy and in any case, the line between sales and consultancy is minimal, now it is the consultants who feel offended.
What is the sale? Selling means convincing someone to do something, while consultancy has the objective of solving a problem for another person who is willing to pay for the results obtained or even for the mere attempt to solve them. Put this way, it seems to be easier to do consultancy than to sell something.
Yet the distance between selling and consulting is still minimal because in both cases, to obtain the desired results, you need to communicate with the potential client, create a relationship and accompany him by the hand to make a decision
It is not the sales process that differentiates the two figures, but rather the after-sales phase, assistance, not to be confused with a subsequent sale, but supporting the customer in his choice and helping him to remain consistent with his investment plan or of protection.